BHLDN // Penelope Gown


Penelope Gown // $970

I'm always a little bit surprised when I find out that a bride-to-be hasn't heard of Anthropologie's bridal line, BHLDN, but it has been such a wonderful discovery for so many of my wedding clients that I am more than happy to help spread the word. BHLDN not only has gorgeous & affordable wedding gowns (dresses currently range from about $250-$2,500), but they also carry a lot of other unique & beautiful wedding pieces like bridesmaid dresses, flower girl dresses, shoes, jewelry, veils, decor, & lingerie.

There seem to be a lot of mixed reviews online about BHLDN (particularly on the topic of their customer service), but I haven't heard anything but praise for their dresses & service from the brides that I've worked with. Sadly, there isn't currently a location in the Triangle, but they do frequently hold special events & trunk shows at Anthropologie stores around the country. *Fingers crossed that they'll make their way to Southpoint next!* Also, we really aren't that far from the Georgetown, D.C. location, so if you aren't too keen on ordering a gown online, you could always make a quick road trip north.

Other information:

  • BHLDN offers one-on-one styling services online, by phone, & in all of their store locations.
  • Most in-stock items will ship within 24 hours .
  • BHLDN does not offer alterations, but all of their gowns are designed for easy tailoring.
  • All merchandise must be returned within 30 days with no signs of wear, damage, or alteration.

Reviews : theknot, weddingwire